Will it break? Only one way to find out!
February 20th 2012

Packaging manufacturer Sealed Air launches video series to demonstrate product durability.

The series is called 'Will it Break', and sees 'Professor Packaging' put Sealed Air products to the test through a number of high-risk scenarios. He will test the durability of Sealed Air's Instapak products in a selection of humorous and entertaining ways to see if they can protect the most fragile of objects.

Stuart Roberts, European Director of Marketing at Sealed Air, says: "We want to showcase the quality of our products in a fresh and innovative way. 'Will it Break' allows us to push our Instapak products to the limit and prove that we provide the very best protective packaging solutions."

The first video sees foam packaging product Instapak Quick RT put to the test in an explosion. Instapak Quick RT provides general duty cushioning and light blocking and bracing for products of all different sizes and weights.

Can a team of pyrotechnics beat Professor Packaging and cause harm to his precious egg? There's only one way to find out!

WATCH 'Will it Break' now - http://goo.gl/1ucra

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